New race media portal now online

South Africa’s new motorsport media portal is now live – Motorsport Media is a South African-based professional press service specialising in the compilation, distribution and promotion of media info on behalf of race drivers, teams and series. Click here to visit the site.

“We are delighted to present the Motorsport Media Machine – an all-new custom-made website that aims to fill the South African motorsport void currently open in so many local media outlets,” Motorsport Media’s Michele Lupini explained. “Our objective is to present quality regular reader-oriented and interesting motorsport media information for the press in general to consider.

“Let’s be perfectly frank – local motorsport has sucked the media hind teat for far too long now – we aim to raise the profile of motorsport in South Africa – the Motorsport Media portal is our next step towards achieving that.”

Motorsport Media has developed from humble beginnings in servicing the PR and marketing needs of local racers competing at home and away: “We have worked hard to build up a portfolio of top local drivers over the past months, with the intention of best publicising their efforts to the greater South African public,” Lupini explained. “Now that our portal is live, we can better service all of our customers and the needs of the media in general, while at the same time elevating the profile of our sport in South Africa.”

Motorsport Media looks after publicity for a growing list of satisfied customers including US IMSA racer Stephen Simpson, international GT racers David Perel, Kelvin van der Linde and Jordan Pepper and young racers competing overseas, the likes of Sheldon van der Linde, Jonathan Aberdein and Eugene Denyssen. Motorsport Media also works with the African Endurance Series, the South African National Karting Championship, the Western Province and Vereeniging Kart Clubs, the WP GTi Challenge and several other teams, drivers, series and motorsport bodies.

Motorsport Media’s services include the specialist compilation and distribution of formal motorsport media releases to targeted outlets in both the traditional and social media and the site also includes a news aspect that covers daily South African and international motorsport news.

“South African motorsport is at a crucial crossroads,” Lupini pointed out. “With the new Kyalami set to host its first races later this year, the new GTC series about to take off and an increasing number of local racers competing overseas with great success, we believe that the sport is well back on the up.

“Our objective with Motorsport Media is to see to it that our racing heroes achieve the level media presence and exposure that their rugby, cricket and soccer players, athletes and other sporting peers have always managed without fail. “South Africa’s motor sportsmen deserve far more kudos than they currently attract and we trust that our efforts through Motorsport Media will help bridge that divide.”

Media, motorsportsmen and others interested in utilising Motorsport Media’s services can contact info@motorsportmedia.co.za for more information.